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It's difficult to stay up to speed when the social media landscape is constantly shifting and shaping – we get it! We want to keep you updated on the latest social media news this month, so we highlighted the biggest changes. We've compiled the best of the best and are happy to share with you the November 2017 Edition of What's New in Social Media.
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Facebook is Testing Out Image-Based Search for Related Products:
Facebook is testing out a new tool that would enable users to search objects in Facebook's Marketplace via an image. This aligns with Facebook's ongoing development of their image recognition AI, which Facebook has used in the past to identify and remove objectionable content. Advanced image recognition could give the platform the upper hand in a range of search functions.
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Instagram Releases Instagram Stories Polls:
Mimicking Polly's popular multiple-choice polling feature recently released on Snapchat, Instagram released its own polling feature within Stories on 10/3. Now, "just like adding a location sticker, you can add a two-answer poll on top of your Stories that friends can answer with a tap." Instagram lets you write your question and answer options, allowing friends to see the poll results as soon as they answer. This new feature will help Instagram continue to compete with Snapchat as they make Stories more interactive.
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Twitter is Finally Building a Bookmark Feature So You Can Save Tweets for Later:
The company is still in the process of creating the feature, but a video of the prototype shows a drop-down menu added to an individual tweet If you click "Add to Bookmarks," you can save that tweet. Until now, most people "liked" any tweet they wanted to save for later, but a common complaint was that it was hard to tell the difference between someone liking something because they approved of it, or simply because they wanted to read that tweet later.
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Snapchat is Rolling Out Context Cards:
The company has partnered with brands like TripAdvisor, Foursquare, Uber and OpenTable to bring more information to Snapchats. Posts that include a venue-specific geofilter, appearing in search or Snap Map will be linked to an informational context card when swiping up. The feature is available to iOS and Android users in the U.S., Canada, New Zealand, the U.K. and Australia.
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Brands of All Sizes Can Now Run Search Ads on Pinterest:
The social network introduced search targeting via keyword campaigns and shopping campaigns for select brands in January. Pinterest announced today that its search ads are now available to advertisers of all sizes via its Ads Manager.
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Stay tuned for the December 2017 Edition.
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